ATTENDEE & EXHIBITOR MARKETING
Do You Need Help Defining “The Why?”
Tradeshow Logic’s unique understanding of the attendee-exhibitor relationship makes us the go-to resource for organizations wishing elevate their marketing and communication efforts. Our unique, data-driven approach to audience analysis and profiling ensures we ask the right questions that lead to actionable marketing strategies for both attendee and exhibitor constituents.
Tradeshow Logic Can Help
Thanks to retailers like Amazon and so many others, today’s consumers expects communication that is customized, relevant and intuitive. Your audience is no different. They assume you know what’s most important to them, and they expect your event to provide just the right solutions and connections. Let the experts at Tradeshow Logic refine your message and to drive better results.
- Our approach centers around creating attendee personas to helpgain a deeper understanding of who attends, what’s important to them and what they want out of the event.
- We identify audience segments and drive engagement based on behavior and/or expressed interests.
- We help our clients collect, organize and clean data to sustain growth year over year.
- Our multifaceted marketing efforts incorporate constant monitoring of audience engagement to learn and adjust accordingly.
- We promote the relevancy of content and connections to help define the value of each event.
- We execute complex content strategies that speak the right language to targeted groups and span all necessary channels including email, direct mail, social media and social media.
- Creative development of marketing collateral, show graphics, digital executions, web development.
- We deploy engagement strategies that escalate connections between buyers and sellers.
SIGN UP FOR TL THOUGHT OF THE WEEK
Join so many others who look forward to receiving emails about tips and ideas for better events.